Piñero Group and Logitravel Group announce the creation of Soltour Travel Partners, an alliance that offers the innovation and dynamism of Smytravel, the online tour operator of the Spanish tourism group Logitravel Group combined with the solidity and reliability of Soltour , a leading independent tour operator in Spain and Portugal in the holiday segment with more than 40 years of history and integrated into the Piñero Group.
The tourism sector is one of the engines of the national economy which is facing a deep digitisation process in order to adapt to changes in consumer habits. On the other hand, the current economic context demands an environment where security and trust are key for tour operators and travel agencies. This scenario has led these two leading business groups in the sector to present this business project wich aims to lead the recovery of the sector and support travel agencies to overcome challenges and meet the new needs of their clients .
Thus, this business alliance has the solidity and reliability of two companies, leaders in their segments, having faced into and emerged from the crisis without the need for external intervention and which have already obtained the approval of the National Markets and Competition Commission ( CNMC) to operate under this new brand.
Soltour Travel Partners championing their slogan “We start with you” as the new direction it will promote to the sector and work with travel agencies. They will do this through a solid offering that combines the specialized product of Soltour and its more than 10,000 partners, with Smytravel’s most innovative technology and all the advantages of the digital world such as dynamism, omnichannel and speed to market.
Soltour Travel Partners, which will be chaired by Encarna Piñero, will have the vice-presidency of Manny Fontenla and a management team formed by Tomeu Bennasar, as CEO of the Joint Venture, Javier Castillo, along with Tomeu, will continue as CEO Soltour and Jose María Hoyos in the position of Managing Director.
During his presentation, Tomeu Bennasar, CEO of Soltour Travel Partners highlighted the importance of this ambitious project that aims to champion the recovery of the sector: “this alliance reinforces our commitment of working hand in hand with travel agencies, giving greater value to their work , through a solid project that provides great security to the sector ”.
Javier Castillo, CEO Soltour and Deputy CEO of Soltour Travel Partner highlighted that “we are convinced that the tourism industry is going to experience a great recovery in the coming months thanks in part to our contribution. This new project will allow us to face this new stage with optimism and offer innovative products and services, traveling to new destinations and creating packages that add value to agencies, as well as security and flexibility to the sector ”.
Finally, for Jose María Hoyos, Managing Director of Soltour Travel Partners, “this business initiative contributes to the omnichannel nature of the sector by offering dynamic connectivity and competitive solutions with personalized offers immediately. The product portfolio resulting from this union covers all the needs that our clients demand “
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